My favourite social media tools and apps – Jan 2012

20 Jan

Over the years, I have tested, tried out, and sometimes kept using literally hundreds of social media tools and apps. Some are good, and a few of them are great, but a lot are pretty useless or pointless!.

To save you the trouble of having to hunt down the top tools around, I have produced this list of what I think are the best tools and apps available right now. They offer a mixture of features and functions including things that monitor and alert you to mentions of your brand/organisation anywhere online, social media analytics, auto publishing/posting/tweeting, Facebook Page apps and much more besides.

I have used these tools extensively, so can vouch for their usefulness when needing to manage an organisations social media accounts. This list is far from exhaustive, and I will look to add more useful links as I find them.

Feel free to get in touch if you need help in using any of them or if you have any items I have missed of this list or you think I (and others) may like to know about.

I hope you find this list a useful resource, and remember the best bit…these are all FREE (or have are free to use basic plan).

The FREE Social Media apps and tools list – Jan 2012

Twitter analytics tools

  1. – Simple but highly useful tool I like a lot to gauge growth of twitter account + see how we compare with other similar orgs
  2. – This helps you track reach/impressions of twitter hashtag campaigns, individual key tweets, spot who retweets us and how much impact it has had. I use it a lot.
  3. – A tool to help benchmark/monitor our social media impact and influence (am starting to use less as think it’s more for fun than real measurement)
  4. – As like Klout
  5. – A tool like Klout, but newer
  6. – A simpler tool like Klout
  7. – Same as Klout, but more comprehensive in parts
  8. – A simple Twitter analytics tool that lists mentions, retweets, reach etc
  9. – A good Twitter analytics tool I use
  10. – As it says, grades your account on Twitter to help you improve how you use it or present it
  11. – A cool Twitter trends mapping tool that can zoom anywhere in world to see what’s trending at country/city level + lots of stats
  12. – A Twitter follower/cleaner tool. Helps you choose who to follow, stop following and get discovered

Twitter sentiment analysis tools

  1. – The best Twitter sentiment tool that measures how positive or negative comments are that mention you online (use with pinch of salt)
  2. – As above
  3. – As above

Social media monitoring / Auto posting tools

  1. – An app that helps monitor and schedule posts on social media accounts
  2. – As Tweetdeck but has better functionality for scheduling Facebook Page posts
  3. – The best tool to get your websites RSS feed auto-posting to Twitter/Facebook/LinkedIn/Google+ etc + lots of control & customisation
  4. – A good tool that searches all over web inc blogs, tweets, Facebook, RSS etc to find keywords or your orgs name or social media mentions + gives a score on reach
  5. – A Social media monitoring + auto post scheduling etc
  6. – This tool allows you to set social media alerts that email you if you/your org is mentioned online or keywords mentioned online

Facebook Page apps

  1. ContactMe Facebook Page app: A great FREE app to have a contact us function on your Facebook Page –
  2. AddressMap Facebook Page app: – Another free app that lets you put a map function showing office location on your page.
  3. Involver Facebook Page apps: – These free apps including the ability to have your orgs YouTube channel and main video on your Facebook Page.
  4. JobCastNet Facebook Page app: – This free app lets you have a recruitment jobs listing function on your Facebook Page.
  5. RSSGraffiti Facebook Page app: – Facebook specific RSS feed auto posting tool
  6. SocialRSS Facebook Page app: – Same as RSSGraffiti

Google+ tool

  1. – Free tool takes your URL for Google+ page that’s long ugly URL with numbers, converts to vanity URL like

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